About Denise

Denise is a brand and social marketing leader with deep experience building content and growth strategy for global beauty and luxury brands. She spent her career across Condé Nast, Clarins, and Coty, leading global social strategy and content across dozens of markets and managing brand marketing for Sally Hansen at Coty.

Denise is also the founder of The Irreverent, a luxury DTC fashion label, and Big D Pups, a pet lifestyle brand, where she runs content production, ecommerce, and growth end to end.

Areas of Expertise

    • Content Creation: photography, videography, short-form video & transformation content, copywriting, post-production and retouching

    • Strategy: data & analytics, content testing & optimization, content strategy, content calendar management, brand voice & visual identity, go-to-market/launch content, modular content capsules, localization playbooks & adaptation, content toolkits, emerging content formats

    • Production: creative direction, on-set supervision, production pipeline design, platform-optimized content (site, social, paid), AI-powered content workflows

    • Creative & Vision: brand voice ownership, platform-native creative direction, content pillar definition, creator & influencer partnerships, UGC strategy & integration, content innovation

    • Strategy & Operations: social strategy, channel strategy, editorial planning (monthly & quarterly), social commerce, content calendar management, social team leadership, vendor & agency management, brand risk & crisis management, global market strategy

    • Performance & Platform Expertise: post & account-level data and analytics, insight learning & implementation, social listening, platform partnerships (Meta, TikTok, YouTube), platform playbooks, community management best practices, emerging platform adoption

    • Strategy & Ownership: ecommerce site ownership, digital programming (campaigns, launches, evergreen), P&L management, marketplace & retail partnerships, agency & vendor management, ecommerce platform & tech stack fluency, workflow & operating systems

    • Testing & Optimization: testing roadmap, conversion rate optimization, multivariate testing, UX test and learn, reporting & measurement frameworks

    • Growth Marketing: paid media strategy, budget & performance management, CRM, email & lifecycle strategy, SEO

    • Creative and Content: visual merchandising, site UI design, landing & product display page design, customer journey mapping, digital storytelling & site content

    • Brand Vision & Strategy: positioning strategy, brand identity & voice stewardship, brand roadmap, brand refresh & repositioning, digital brand transformation, brand loyalty & lifecycle marketing, global brand leadership & localization strategy

    • Go-to-Market & Campaigns: go-to-market strategy, product launch strategy, omni-channel planning, campaign development & creative briefs, marketing calendar, campaign reporting & post-launch analysis

    • Cross-Functional Leadership & Operations: partnerships strategy, PR & event brand integration, cross-functional leadership, budget management, vendor & agency management